Acquisition campaign? Tuesday morning at 10 o’clock (Part 2)

Following our study of last September about the ideal time to start an acquisition campaign, we further analyzed the data.
In this sequence the results were divided into two groups: professional and consumer magazines.
The results:
Both consumer- and professional magazines show almost identical results on the number of orders per hour of the day. However the best time for professional magazines appears to be between 12 a.m. and 1 9.5% Of the subscriptions where submitted in that time range.
In contrast to the average results in the previous study is Tuesday not the day with the most orders on public magazines. Although the difference is only 0.7% compared to Wednesday, with 15.5% of the orders.
When we look at the professional magazines, Tuesday seems to be resulting even better with 21.3% of the orders.

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